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Researchers calculated what would happen in the United Kingdom with a 40 percent reduction in sugar content in sugar-sweetened drinks -- including fruit juices -- over five years, without replacement with artificial sweeteners.
"The appreciation of sweetness can adapt to gradual changes in sugar intake, and it is unlikely that the proposed strategy will influence the consumers' choice provided the gradual reduction is done over five years," Graham MacGregor and colleagues wrote.
"These findings provide strong support for the implementation of the proposed strategy," they added.
The study provides important information for policy makers, Tim Lobstein, director of policy at the World Obesity Federation in London, wrote in an accompanying editorial.
"Policies can be developed that have the potential to quickly change behavior and begin to reduce the prevalence of obesity and related diseases," Lobstein said. Other measures also need to be taken, he added, suggesting restrictions on kid-targeted ads for unhealthy foods and implementation of a soda tax.
In combination, such measures could have a much greater effect on sugar consumption than any individual measure, Lobstein noted.
-- Robert Preidt
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