William Morton Schiff , MD

Urological Surgery

(559) 321-2800

Urology Associates Of Central California Medical Group Inc
7014 N Whitney Ave
Fresno, CA 93720


A founding member of the Urology Associates of Central California, Dr. William Schiff is an accomplished urologist with subspecialty interest in Male and Female Sexual Dysfunction. He has developed an innovative and comprehensive approach to Sexual Dysfunction whereby, a specially trained team of professionals accompanies patients through a focused process of evaluation and treatment that encourages a successful outcome. Also an expert in the placement of Penile Prosthetics, he is routinely called upon to consult with physicians and penile prosthetic companies regarding the management of patients and their significant others with sexual dysfunction, as well as the use of penile prosthetics. Dr Schiff accepts male and female patients above the age of 18 years old into his urology practice. His primary hospital affiliations include Community Medical Centers, Saint Agnes and Tulare District Hospital. Dr. Schiff is a second generation Fresno urologist, following in his father Jack's footsteps. He attended schools in Fresno and matriculated to the University of Health Sciences/The Chicago Medical School with an undergraduate degree in Social Ecology with an emphasis in Mental Health and Criminal Justice and went on to receive his Doctorate degree in Medicine there. He went on to complete his internship at the University of Southern California and his residency at Los Angeles County/University of Southern California Medical Center. An advocate for medical education, Dr. Schiff holds seminars for both public and private organizations in an effort to educate the community on medical issues. Dr. Schiff is Board certified by the American Board of Urology and is a clinical staff member at the University of California at San Francisco. Among numerous professional affiliations, he is a member of the American Medical Association, American Urological Association, California Medical Association, California Urological Association, American Association of Clinical Urologists, American Society of Andrology, the Fresno-Madera Medical Society, is a fellow of the American College of Surgeons and also is the physician advisor of the American Urological Association Allied. When he is not practicing or lecturing, Dr Schiff can be found at home pursuing a vast number of other interests, the primary one being his family.

Gender: Male

Years in Practice: 38 Years

Languages Spoken: Spanish and English

Education & Training

Medical School: Chicago Medical School At Rosalind Franklin University-Medicine & Sciences

Graduation Date: in 1982

Specialties & Hospital Affiliations

Hospital Affiliations:

  • Valley Children's Hospital
  • Madera Community Hospital
  • Adventist Medical Center Reedley
  • Clovis Community Medical Center
  • Saint Agnes Medical Center

Specialties: Urological Surgery

Health Insurance and Affiliations

  • Aetna Choice POS II
  • Aetna HMO
  • Aetna HMO Deductible Plan CA only
  • Aetna Managed Choice POS Open Access
  • Aetna Signature Administrators PPO
  • Anthem BC Pathway X EPO Network
  • BC CA California Care Small Group HMO
  • BCBS Blue Card PPO
  • Blue Cross CA PPO Prudent Buyer Small Group
  • Blue Cross CA Advantage PPO Preferred DirectAccess Plus
  • Blue Cross CA California Care Large Group HMO
  • Blue Cross CA Pathway X HMO
  • Blue Cross CA Pathway X PPO
  • Blue Cross CA PPO Prudent Buyer Individual
  • Blue Cross CA PPO Prudent Buyer Large Group
  • Blue Cross CA Select HMO
  • Blue Cross CA Select Plus HMO
  • Blue Cross CA Select PPO
  • Blue Shield CA Access Plus HMO
  • Blue Shield CA Bronze 60 PPO SHOP
  • Blue Shield CA Bronze Full PPO 4500
  • Blue Shield CA Platinum Access+ HMO 25
  • Blue Shield CA PPO
  • Blue Shield CA Silver 70 PPO
  • BS CA Platinum 90 PPO
  • CIGNA Open Access Plus
  • First Health PPO
  • Health Net CA HMO Employer Group
  • Health Net CA HMO Whole Care Network
  • Health Net CA PPO
  • Health Net CA Primary EPO
  • Health Net EPO - PureCare One Small Business
  • Health Net PureCare HSP Individual and Family Plans
  • Health Net PureCare One EPO Individual & Family Plan
  • Health Net SmartCare Large Group
  • Humana Choice POS
  • Multiplan PPO
  • UHC Choice Plus POS
  • UHC Navigate HMO
  • UHC Navigate POS
  • UHC Options PPO
  • UHC West SignatureValue Alliance
  • UHC West SignatureValue HMO

Schiff's Office Information

Urology Associates Of Central California Medical Group Inc
7014 N Whitney Ave
Fresno, CA 93720
(559) 321-2800

Fax: (559) 932-1278
Website: www.urologyassociates.net
Accepting New Patients: No
Medicare Accepted: No
Medicaid Accepted: No

Office Hours:

Mon8:00 AM-5:00 PM
Tue8:00 AM-5:00 PM
Wed8:00 AM-5:00 PM
Thu8:00 AM-5:00 PM
Fri8:00 AM-5:00 PM

Doctor Schiff's Other Office Information

Urology Associates Of Central California
7005 N Milburn Ave Ste 201
Fresno, CA 93722
(559) 321-2820

Fax:(559) 932-1202
Accepting New Patients: No
Medicare Accepted:No
Medicaid Accepted:No

Office Hours:


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