15 Tips for Saner Swimsuit Shopping

Experts offer advice on buying a bathing suit with a minimum of stress.

By Colette Bouchez
WebMD Weight Loss Clinic - Feature

Reviewed By Louise Chang, MD

Bathing suit shopping. The words can strike fear into the heart of even the most die-hard shopper.

After a winter of hiding under bulky clothes, the idea of standing almost-naked in front of a full-length mirror in a strange location ... well, it's enough to give you a case of the hives.

But, experts say, there are ways to minimize the pain and maximize the gain.

First off, take comfort in the fact that so many different swimsuit styles are available today.

"No matter your shape or size, you can find the right suit to fit and flatter," says Michele Weston, editor-in-chief of online fashion magazine AmaZe.com.

And keeping a positive frame of mind, experts say, is a necessary step in successful swimsuit shopping.

"Go shopping on a day when you are feeling confident about yourself, or at least when you are in good spirits," advises Anne-Marie Blondeau, marketing director for Maillot-Baltex swimsuits.

7 Tips for Shopping Success

Once you've got your confidence in place, follow this expert advice on getting through swimsuit shopping season with your sanity intact:

  1. Give your body what it needs. You'll cut down on the number of times you cringe when gazing in that full-length mirror if you use your lingerie as a guide to what to look for in a swimsuit.

    "If, for example, you always wear an underwire bra and you know that your bustline needs that kind of support, then you should definitely be looking for swimsuits with an underwire bra," says Andy Paige, beauty and style expert on the Emmy-nominated NBC show Starting Over.

    The same is true for your bathing suit bottom, Paige says: Look for a cut and style that mimics the undies you feel most confident wearing.

    "If you're just not comfortable with your body unless you're wearing some kind of shapewear, if you hate the way your body looks in anything but a high-cut panty, then you've got to look for swimsuits with these same features," says Paige.
  2. Prioritize your assets. Do you have a fabulous bustline, but not such a great tummy? Or a terrific waistline, but jiggly thighs? Silhouettes.com merchandising director Fran Kauchner advises making a list of your best assets before you hit the stores, then looking for suit features that flatter the top three things on your list.

    "If you know ahead of time what you're looking for, it's going to minimize the number of 'bad choices' you try on," says Kauchner, "and that, in turn, is going to keep you from getting down on yourself and ending up empty-handed."
  3. Size up. Found a promising suit and can't wait to try it on? Before you hit the dressing room, take two: one in the size you think you are, and one a size larger, Paige says. And, she says, try on the larger one first.

    "There is nothing more depressing than trying on that suit we love, only to find out we have to squish and squirm just to pull it on," says Paige.

    Swimsuit sizes vary dramatically from line to line, and even style to style. And, says Paige you'll feel a lot better if you have to go down a size than if you go up.

    "That first look in the mirror is always less of shock when what you're wearing is little bit big than a little bit snug," she says.
  4. Bring sandals. No matter what the weather outside, when you're shopping for a swimsuit, bring a pair of sandals, Paige advises.

    "Nothing looks worse than a bathing suit paired with winter shoes and socks," she says. "You won't get a true sense of how the suit looks and you will shudder in the mirror."
  5. Choose a store where you feel comfortable. If you love the styles a store carries but find its sales help (or even the other customers) intimidating, you're less likely to come home with a suit you love, says Blondeau.

    Also important, she says, is to "avoid heavily trafficked shopping periods - with weekdays better than weekends, and mornings better than afternoon or evening." This is particularly important if the dressing rooms are communal: The fewer people around, the less likely you are to feel intimated.

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