From Our 2010 Archives

Quantity, Not Quality, of Online Posts Builds Popularity

WEDNESDAY, April 14 (HealthDay News) -- The secret to online popularity lies in the quantity, not the quality, of your posts, researchers have found.

In a new study, British investigators analyzed the activity of 75 participants on a social blogging site where people post entries about their daily lives. The study authors found a link between participants' popularity and their activity on the site, while the tone (positive or negative words) had little effect.

"The more words a person had contributed, the more attractive they were rated by the other members of their community. The strongest factor was found to be the total number of words they had contributed over the week," Susan Jamison-Powell, of Sheffield Hallam University, said in a news release from the British Psychological Society.

"It's not surprising then that we also found that the quantity of material a person had contributed was linked to their network size. Again, the people who contributed the most had the most friends in their network," she added.

The study findings were scheduled to be presented Wednesday at the British Psychological Society's annual conference in Stratford-upon-Avon, England.

-- Robert Preidt

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SOURCE: British Psychological Society, news release, April 14, 2010